Ask yourself, how many times a day do you go on your phone? How many times do you access Facebook, Instagram, YouTube, listen to a podcast, etc. Can you confidently answer these same questions for other people you know? I bet you can. The answer is so obvious. Consumers spend a significant proportion of their day on social media and yet you budget only a minute percent for effectively optimising it. If you had the chance to turn back time and buy a prime piece of real estate for pennies on the dollar, I bet you would say yes! Likewise, social media, believe it or not, is crazily under-priced today, but, like everything else, this will not last long. No matter what you are trying to sell, the most important element in obtaining a customer is your ability to get their ATTENTION. Getting a person’s attention is the single most important step in them listening to what you have to say. So how do you do that on the internet? Fortunately, today, the internet is broken down into a few most central sites, which include, Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. On these platforms, the best way to get your business noticed is through an influencer. Social media has allowed consumers to converse and influence one another at such a large scale. Every individual’s purchasing decision is impacted by social influence, be it from people they know or an expert they trust. Collaborating with influencers allows your business to be heard through the creation of targeted content guaranteed to get your customer’s attention, allowing you to build lasting relationships and credibility amongst consumers.